Sales
Every sales lesson we've published, and the skills, shows, and books behind them. Start anywhere.
What you'll learn
Competitive Strategy
When you can't win the game as it's played, change the game.
1 lesson →Positioning
The slot you own in the buyer's mind — and how to claim it.
1 lesson →The Challenger Sale
When being liked isn't enough, teach, tailor, and take control.
1 lesson →Persuasion
The structure underneath a yes — how good persuaders make agreement feel obvious.
3 lessons →Product-Led Growth
Let the product (or the story) do the selling.
1 lesson →Sales Prospecting & Preparation
The unglamorous homework that fills the pipeline and wins the room.
1 lesson →Tactical Empathy
Read the room, mirror it, and make people feel understood before you ask for anything.
1 lesson →The Sales lessons
Change the Thing You're Selling
Two small ad agencies walk into a Detroit bar the night before pitching Chevy. Both know they're going to lose. So they stop competing — and do something that changes the whole contest.
When Charm Fails
Betsy Kettleman never buys Jimmy's charm. When the Howard plot needs her silence, Jimmy still reaches for the carrot. Kim challenges — and becomes the wolf the room requires.
Make it Impossible to Disagree
Emotion opens the door. Logic closes it. Jimmy McGill builds a chain of yeses — story, proof, social pressure — until saying "no" feels like the irrational move.
Preparation and Hard Work
Jimmy McGill looks like a natural closer. Watch the dumpster, the billboard logistics, and the hearing plan — and you see the real product is preparation.
Be a Chameleon
Jimmy McGill doesn't win the room by being the smartest person in it. He wins by becoming whoever the room needs him to be — and there's a whole science behind why that works.
Featured shows
Read next
One lesson. Every week.
Five minutes, one great show, and a real business book you can actually use. No AI slop. No 300-page slog.