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Good Strategy Bad Strategy

by Richard Rumelt

Good Strategy Bad Strategy is the real business text behind one of our lessons. If the skill below is where you want to get stronger, this is the book to read next.

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Good Strategy Bad Strategy — Richard Rumelt

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Lessons that use this book

Mad Men#9

Change the Thing You're Selling

Two small ad agencies walk into a Detroit bar the night before pitching Chevy. Both know they're going to lose. So they stop competing — and do something that changes the whole contest.

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