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Competitive Strategy

When you can't win the game as it's played, change the game.

Part of: Sales & Marketing, Sales, Marketing, Strategy

Competitive strategy is about the move before the pitch: choosing which fight to have, and reshaping yourself — through scale, partnership, or reinvention — so the contest tilts your way. These lessons show operators who stopped competing on the old terms and rewrote them.

Lessons on Competitive Strategy

Mad Men#9

Change the Thing You're Selling

Two small ad agencies walk into a Detroit bar the night before pitching Chevy. Both know they're going to lose. So they stop competing — and do something that changes the whole contest.

Book: Good Strategy Bad StrategyRead →
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