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Companion Book

The Challenger Sale

by Matthew Dixon & Brent Adamson

The Challenger Sale is the real business text behind one of our lessons. If the skill below is where you want to get stronger, this is the book to read next.

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The Challenger Sale — Matthew Dixon & Brent Adamson

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Lessons that use this book

Better Call Saul#4

When Charm Fails

Betsy Kettleman never buys Jimmy's charm. When the Howard plot needs her silence, Jimmy still reaches for the carrot. Kim challenges — and becomes the wolf the room requires.

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