Negotiation
Every negotiation lesson we've published, and the skills, shows, and books behind them. Start anywhere.
What you'll learn
The Challenger Sale
When being liked isn't enough, teach, tailor, and take control.
1 lesson →Persuasion
The structure underneath a yes — how good persuaders make agreement feel obvious.
3 lessons →Product-Led Growth
Let the product (or the story) do the selling.
1 lesson →Tactical Empathy
Read the room, mirror it, and make people feel understood before you ask for anything.
1 lesson →The Negotiation lessons
When Charm Fails
Betsy Kettleman never buys Jimmy's charm. When the Howard plot needs her silence, Jimmy still reaches for the carrot. Kim challenges — and becomes the wolf the room requires.
Make it Impossible to Disagree
Emotion opens the door. Logic closes it. Jimmy McGill builds a chain of yeses — story, proof, social pressure — until saying "no" feels like the irrational move.
Be a Chameleon
Jimmy McGill doesn't win the room by being the smartest person in it. He wins by becoming whoever the room needs him to be — and there's a whole science behind why that works.
Featured shows
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One lesson. Every week.
Five minutes, one great show, and a real business book you can actually use. No AI slop. No 300-page slog.