Volume 1
Positioning
Every positioning lesson we've published, and the skills, shows, and books behind them. Start anywhere.
What you'll learn
The Positioning lessons
Silicon Valley#14
Sell the Outcome, Not the Algorithm
Richard could build a product a genius would kill for. He just couldn't make a normal person want it. Here's the gap between what you sell and what people actually buy.
Book: This Is MarketingRead →
Silicon Valley#16
If You Can't Say What You Are, Neither Can Your Customer
Pied Piper had brilliant code and a company nobody could describe. Here's why "what are you, exactly?" is the most expensive question you can fail to answer.
Book: Obviously AwesomeRead →
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