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This Is Marketing

by Seth Godin

This Is Marketing is the real business text behind one of our lessons. If the skill below is where you want to get stronger, this is the book to read next.

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This Is Marketing — Seth Godin

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Lessons that use this book

Silicon Valley#14

Sell the Outcome, Not the Algorithm

Richard could build a product a genius would kill for. He just couldn't make a normal person want it. Here's the gap between what you sell and what people actually buy.

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