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Storytelling

The oldest persuasion tool — a story people already want to believe.

Part of: Sales & Marketing, Marketing, Branding & Positioning, Communication & Storytelling

Great marketing tells a story that fits the worldview the buyer already holds. These lessons show storytelling used to sell, and the books that turn it into craft.

Lessons on Storytelling

Mad Men#5

Sell the Feeling

Kodak walked in with a slide projector called the Wheel. Don sold a time machine called the Carousel — and the room cried.

Book: All Marketers Are LiarsRead →
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