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Positioning: The Battle for Your Mind

by Al Ries and Jack Trout

Positioning: The Battle for Your Mind is the real business text behind one of our lessons. If the skill below is where you want to get stronger, this is the book to read next.

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Positioning: The Battle for Your Mind — Al Ries and Jack Trout

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Lessons that use this book

Mad Men#6

Find the USP

Belle Jolie wanted the ad to brag about how many lipstick colors they had. Don sold "Mark Your Man" — and told the client their feature plan had already made them No. 4.

Book: Reality in AdvertisingRead →
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